Look for our first newspaper ad on August 17th, 2018 — a full-page advertisement proudly placed in the Waterbury Republican’s Country Life publication. This landmark moment marked the beginning of our commitment to reaching Connecticut residents through trusted, local media. The Country Life edition was distributed to 23,000 homes, providing broad exposure across a carefully targeted group of towns known for strong community ties, established homeowners, and local business engagement.
The ad reached households throughout Thomaston, Watertown, Middlebury, Oxford, Southbury, Woodbury, Roxbury, Bethlehem, Washington, Warren, Litchfield/Bantam, and Morris—a diverse and influential region representing the heart of western and central Connecticut. These towns are united by a shared appreciation for local businesses, regional growth, and community-focused services, making the publication an ideal platform for our debut.
Choosing a full-page placement was a deliberate decision. In an era increasingly dominated by fleeting digital impressions, we recognized the lasting power of print media—particularly when it is hyper-local, well-respected, and welcomed into homes rather than scrolled past. A full-page ad allowed us to tell our story clearly and confidently, without compromise, and to visually stand out among other advertisers. It signaled that we were serious, established, and invested in the communities we serve.
The Waterbury Republican’s Country Life publication has long been recognized for its strong readership and trusted reputation. Delivered directly to homes, it offered a tangible connection with readers who value local news, community updates, and regional businesses. By appearing in this publication, we aligned ourselves with a tradition of reliability and local relevance—values that continue to guide our work today.
This first newspaper advertisement represented more than marketing; it was a statement of intent. It reflected our belief in meeting people where they are, supporting local media, and building relationships rooted in trust and visibility. For many households, this ad served as their first introduction to our brand, our mission, and our commitment to Connecticut.
The geographic reach of the ad was equally important. Each town included in the distribution has its own character, yet together they form a powerful regional network of homeowners, professionals, entrepreneurs, and families. From the historic charm of Litchfield and Washington to the growing residential communities of Watertown and Oxford, the campaign connected us with a broad cross-section of Connecticut life.
Looking back, the August 17th, 2018 full-page ad stands as a foundational milestone. It was the first step in a long-term strategy focused on consistent visibility, regional engagement, and thoughtful growth. Many of the relationships, inquiries, and brand recognition we enjoy today can be traced back to that initial commitment to local outreach.
As we have expanded across digital platforms, social media, and broader marketing channels, this moment remains a reminder of where we started—and why local presence still matters. The success of that first ad reaffirmed our belief that Connecticut businesses thrive when they invest in Connecticut communities.
We are proud of that first full-page ad, proud of the towns it reached, and grateful for the readers who took notice. It marked the beginning of a journey that continues to grow, evolve, and deepen its roots across the state.
