Steve Harney and Tom Ferry are going LIVE to address the media’s false narrative about the real estate market.
For months, consumers have been overwhelmed with headlines predicting worst-case scenarios and pushing fear-driven narratives about where the market is headed. These misleading stories often paint an incomplete—and sometimes entirely inaccurate—picture of what’s really happening. To bring clarity, truth, and data-backed insights to agents and consumers, industry leaders Steve Harney and Tom Ferry are teaming up for a high-impact live event designed to set the record straight.
This broadcast isn’t just another market update. It’s a deep dive into what’s actually happening in real estate right now and how to communicate that truth to your buyers and sellers confidently and effectively. With consumer anxiety at an all-time high, agents need accurate information, clear talking points, and a trusted voice that can simplify complex market dynamics. That’s exactly what this special event delivers.
What to Expect From the Live Session
During the broadcast, Steve Harney—a nationally respected housing market expert known for his data accuracy and ability to decode market trends—will address five of the most common questions consumers are asking today, including misconceptions fueled by national headlines. These questions repeatedly show up in agent conversations, buyer consultations, listing appointments, and social media discussions. By the end of the session, you’ll be fully prepared to answer each one with confidence and real, verifiable data.
Here’s a preview of what Steve will be covering:
1. “Are home prices going to crash?”
The media loves to recycle fear-driven predictions, but the data tells a different story. Steve will break down historical trends, national price performance, and the economic fundamentals supporting today’s market. You’ll learn how equity, inventory, and demand intersect—and why a crash is not on the horizon.
2. “Are interest rates ever going to come down?”
Consumers are nervous, and rightfully so, but interest rates don’t move randomly. Steve will explain the forces that shape rate movement, how inflation plays a role, and what the leading forecasts suggest about the path ahead. More importantly, he’ll show you how to help clients make smart decisions now, not someday.
3. “Is now a terrible time to buy a home?”
Despite the fear-based soundbites, many market indicators reveal strong advantages for today’s buyers. Steve will give you the talking points you need to demonstrate the long-term financial benefits of homeownership—even in a market with high rates and tight inventory.
4. “Should I wait for the market to improve?”
Waiting often costs buyers and sellers more than they realize. Steve will discuss timing myths, opportunity costs, and how to explain the true impact of waiting on affordability, supply, and competition. You’ll walk away with strategies to turn hesitant leads into confident clients.
5. “Is the media telling us the truth?”
This is the big one. Steve will break down how national news outlets distort local reality and why real estate is a hyper-local business. You’ll gain actionable scripts and insights to help consumers see beyond the headlines and trust your expertise.
Why This Event Matters More Than Ever
The real estate market is constantly shifting, and every shift creates uncertainty. Whenever uncertainty rises, fear follows—and fear sells headlines. Unfortunately, this environment makes consumers more vulnerable to misinformation than ever before. Many buyers and sellers are making decisions based not on facts, but on fear.
This live session gives agents a powerful advantage:
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Straightforward data that removes doubt.
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Credible sources that strengthen your positioning as a local expert.
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Clear messaging that helps you communicate complex topics with simplicity and confidence.
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Practical tools to guide hesitant clients through emotional and financial decision-making.
When consumers feel anxious, they look for someone they can trust. This event helps ensure you become that trusted professional.
What Tom Ferry Brings to the Table
Tom Ferry—one of the most recognized real estate coaches in the world—will complement Steve’s data with high-level strategy. He’ll help you understand how to deliver this information, what conversations agents need to initiate now, and how to use the truth to win listings, convert buyers, and strengthen long-term client relationships.
Tom focuses on:
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Removing fear from conversations
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Replacing uncertainty with clarity
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Giving agents scripts that work in real-world scenarios
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Helping you communicate value in a crowded, noisy market
When Steve’s data meets Tom’s communication strategies, agents gain a complete system for positioning themselves as the local expert every consumer wants.
Who Should Attend?
This event is essential for:
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New and experienced REALTORS®
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Brokers and team leaders
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Mortgage professionals
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Real estate investors
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Anyone working closely with buyers or sellers
If your clients are confused, conflicted, stressed, or paralyzed by media narratives, this session will give you the tools to bring direction, certainty, and guidance.
Your Clients Need You—Fully Informed, Fully Prepared
By attending this live session, you’ll walk away with:
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Powerful visuals and data to share
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Updated market insights
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Talking points for the five most common consumer questions
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Tools to make clients feel reassured, informed, and confident
Consumers deserve real facts—not fear. And agents deserve the training and data to provide them. This event will equip you with everything you need to cut through the noise and support every buyer and seller you serve.
If you want me to format this for a flyer, landing page, script, blog post, newsletter, or social media campaign, just tell me!
