Abraham Maslow

Developing a Unique Selling Proposition for Your Real Estate Biz

Niche Marketing / By

“The real estate industry is a fierce jungle, but you can eat your competitions  lunch and market share by simply standing out in a crowd. Don’t be afraid to be truly unique, learn to say no, and be the definitive expert. ” ~ Steve Schappert A strong unique selling proposition lets you to stand apart …

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The Three Golden Rules of Niche Marketing | CSP International Business Training Academy

Niche Marketing / By

The Three Golden Rules of Niche Marketing Michael E. Porter, a professor at the Harvard Business School, is considered the leading authority on competitive advantage theory.  According to his work, one of the most important strategies in business is focus strategy, and niche marketing is one of the most important focus strategies there is. ‘Niche …

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