“The real estate industry is a fierce jungle, but you can eat your competitions lunch and market share by simply standing out in a crowd. Don’t be afraid to be truly unique, learn to say no, and be the definitive expert. ” ~ Steve Schappert
A strong unique selling proposition lets you to stand apart from competitors and actively focus your energy on creating things that cater to your ideal group of customers.
As Seth Godin put it: Instead of working so hard to prove the skeptics wrong, it makes a lot more sense to delight the true believers. They deserve it, after all, and they’re the ones that are going to spread the word for you.”
Having a unique selling point—even one that ostracizes some prospective customers—is a competitive advantage that allows you to avoid the trap of trying to please everyone. Why You Need a Unique Selling Proposition It’s likely that many of your prospective customers have difficulty deciding which option in your industry is the one that deserves their time, money and trust. This selection can be a daunting process for customers that don’t have the experience to know what separates one competitor from another. That’s why it is your job to assist them by making your unique selling proposition obvious, different and memorable enough that they can see exactly what your business has to offer that the other guys do not.
As Theodore Levitt, author and professor at Harvard Business School, says: Differentiation is one of the most important strategic and tactical activities in which companies must constantly engage.”
In order to be remembered in a crowded marketplace, it helps if your business has a trait that’s worth remembering. While a superior product and outstanding service are the foundation for growing a company that goes the distance, there is an opportunity to use differentiation as a competitive advantage in order to stand out like a sore thumb. Learn more click below
Source: 5 Ways to Develop a Unique Selling Proposition | Convince and Convert: Social Media Consulting and Content Marketing Consulting
“Connecticut Real Estate Stands Out! The name defines who we are and what we do in less than a second. In a crowded real estate market place we stand above the crowd with one promise. We put the client first all the time, every time.” – Steve Schappert
Work smarter, not harder call Steve Schappert for career opportunities as an exclusive Agent for buyers or sellers. 203-994-3950