Position Overview:
At BIOS Homes, we are reimagining the future of real estate and construction, integrating modular homes, construction management, and property sales into a seamless, high-growth ecosystem. As Chief Marketing Officer (CMO), you will lead our marketing efforts to position BIOS Homes as the industry leader in factory-built homes, innovative construction solutions, and real estate services.
In this pivotal role, you will oversee the development and execution of comprehensive marketing strategies, brand management, and public relations efforts to promote our services, strengthen our brand presence, and engage with customers across multiple channels. Your work will directly drive the company’s visibility and growth, shaping how BIOS Homes is perceived in the market and ensuring we connect with the right audiences.
You will be an essential part of the leadership team, collaborating with executives across divisions to align our marketing strategies with business goals. As CMO, you will also have the opportunity to shape your role, work with a talented team, and drive marketing innovation within an equity ownership and profit-sharing structure that rewards your contribution to the company’s success.
Key Responsibilities:
Marketing Strategy & Leadership:
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Develop and implement a comprehensive marketing strategy that drives brand awareness, customer acquisition, and business growth across all BIOS Homes divisions (Real Estate, Construction, Modular Homes, and Property Management).
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Lead the marketing team in creating campaigns that highlight the company’s unique offerings in modular homes, construction, and real estate services.
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Ensure alignment between marketing strategies and company objectives, working closely with the CEO and leadership team.
Brand Management:
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Oversee all aspects of BIOS Homes’ brand to ensure consistency across all platforms, including digital media, print, advertising, and customer-facing materials.
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Develop and manage a strong, recognizable brand identity that resonates with customers, partners, and investors. Ensure that all messaging aligns with our values of innovation, sustainability, and excellence.
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Conduct market research to ensure the brand and its messaging remain relevant and differentiated in a competitive marketplace.
Public Relations & Communications:
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Manage all public relations efforts to build and maintain positive relationships with media, industry stakeholders, and the public.
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Develop and execute public relations campaigns to raise awareness of BIOS Homes’ mission, products, and services.
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Serve as the company’s spokesperson when needed and ensure positive media coverage of the brand.
Digital & Traditional Marketing:
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Oversee digital marketing efforts, including website management, social media campaigns, email marketing, and paid advertising (Google Ads, Facebook Ads, etc.), ensuring all channels are optimized for engagement and conversion.
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Lead traditional marketing initiatives (e.g., print materials, direct mail, events, and partnerships), complementing digital efforts and ensuring a cohesive strategy.
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Utilize SEO and content marketing strategies to drive traffic to BIOS Homes’ online platforms and increase organic search visibility.
Customer Engagement & Experience:
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Work with the sales and customer service teams to ensure marketing strategies align with the customer journey, enhancing customer acquisition, retention, and satisfaction.
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Develop initiatives that enhance the customer experience, ensuring that BIOS Homes stands out for its innovative solutions, exceptional customer service, and high-quality products.
Market Research & Analysis:
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Conduct regular market research to monitor industry trends, customer needs, and competitor activity, ensuring BIOS Homes remains ahead of the curve in marketing strategies.
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Analyze data and metrics to assess the effectiveness of marketing campaigns, adjusting strategies as necessary to meet targets.
Team Development & Leadership:
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Lead, mentor, and grow a talented marketing team, providing the resources, training, and leadership needed to execute successful marketing initiatives.
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Foster a creative and collaborative environment where team members are encouraged to innovate and drive marketing excellence.
What We’re Looking For:
Visionary Marketing Leader:
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A strategic thinker with a proven track record of developing and executing successful marketing strategies that drive business growth and brand awareness.
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Experience in real estate, construction, or modular home sales is highly desirable, but not required.
Entrepreneurial Mindset:
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A dynamic, entrepreneurial leader with the ability to think outside the box and lead a high-growth company. You’ll be helping to shape BIOS Homes’ future, driving marketing innovation, and directly contributing to the company’s overall success.
Proven Leadership:
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Extensive experience leading and developing marketing teams, with a focus on building high-performance teams and executing effective campaigns.
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Strong leadership, communication, and collaboration skills to work effectively with cross-functional teams and external partners.
Digital Expertise:
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In-depth knowledge of digital marketing strategies and tools, including social media, SEO, content marketing, and digital advertising.
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Experience managing brand presence across digital platforms and leveraging marketing technologies to optimize customer engagement.
Creative & Analytical:
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Ability to balance creative vision with data-driven decision-making, ensuring that campaigns are both innovative and measurable in their success.
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Strong analytical skills, with the ability to track key marketing metrics and adjust strategies based on performance data.
What’s in It for You:
Ownership & Wealth Creation:
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Equity ownership and a profit-sharing structure that allows you to directly benefit from the company’s success and growth.
Innovative Leadership:
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Lead a dynamic, high-growth company that’s setting new standards in real estate and construction, while also playing a key role in driving BIOS Homes’ digital transformation.
Impactful Role:
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Make a significant impact in shaping the brand and customer experience of BIOS Homes, helping us stand out in a competitive marketplace.
Entrepreneurial Freedom:
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The chance to shape your role, your team, and your impact on the business. BIOS Homes offers an environment where you can drive innovation and lead with creativity, while being recognized and rewarded for your success.
Ready to Lead Marketing Innovation?
If you are a visionary marketing leader with the experience and passion to drive growth in a fast-paced, innovative environment, BIOS Homes offers you the opportunity to shape the future of our brand and make a lasting impact in the real estate and construction industries. Join us in creating something extraordinary, and let’s build the future of housing together.